Read the original post on my lifestyle website that I run along with my two sisters, Trial and Error. Alison Green knows a thing or two about trial and error. She’s become known as a go-to advice writer for work issues, and her audience writes in from around the world to ask her about…
Using the “Science of Persuasion” for Your Business
Read my article originally published on the Wilmington Design Company journal page here. Everyone wants to become a master of persuasion. There are seemingly endless books and online forums devoted to the topic. About sixty years ago, psychologists began to study the art of persuasion, and launch their own studies to figure out what exactly…
Business Referrals: Are You Missing An Opportunity?
When one of my close friends reaches out to recommend that I try their new favorite shop or restaurant, I’m sure to listen and go out of my way to check it out. There is nothing more trustworthy and convincing than a sincere endorsement from a friend, and this is true in practically every aspect…
Poets & Quants Feature
Check out my selection as one of Poets & Quants 2018 Best & Brightest! Katie Dickens Wake Forest University “A passionate storyteller, avid sunshine enthusiast, and lover of food.” Fun fact about yourself: I love to scrapbook the old-fashioned way- cutting out photos, gluing them to pages with hand-written captions and cheesy stickers. Hometown: Raleigh, North Carolina…
The Rise of “No-Click Search Results”
see my post originally published on Wilmington Design Company’s blog here Google processes more than 1.2 trillion Google searches every year. This means people around the world perform more than 40,000 unique searches every second and more than 3.5 billion searches per day. The way people are performing these searches, however, has drastically changed in…
4 Types of Emails That I Actually Open and Why
Check out my post originally published on Wilmington Design Company’s blog here. Email marketing has taken a back seat in recent years to newer digital marketing channels such as Facebook, Instagram, LinkedIn & Google. However, marketing and sales teams all around the world are still using email to drive results. In the early days of email…
Farming vs. Hunting | The Future of Sales & Marketing
See my blog post originally published for Wilmington Design Company here We all know someone who has a green thumb. They painstakingly water and fertilize… and, sure enough, their fresh flowers and plants are always greener and make everyone else jealous. In the same way, in any marketing or sales office, there’s always an employee who…
All Design is User Experience (UX) Design
see my blog post originally published on WilmingtonDesignCo.com here Imagine walking into your favorite restaurant. You’re greeted with a friendly smile and led to your favorite table in the corner. The kind waitstaff brings you a delectable meal fresh from the kitchen. Can you attribute your happiness to a specific person in that restaurant? Is…
Wake Forest career fair offers students and recruiters the chance to connect
see my piece originally published in the Wake Forest School of Business Newsroom here. Representatives from 56 organizations from around the country gathered in Benson University Center to recruit for internship and full-time positions at the Wake Forest University Career Fair. The biannual career fair is open to both undergraduate and graduate students at Wake…
Sample of Writing and Social Media Content
created in Adobe InDesign: KatieDickensSamples
Katie Dickens 