Google HTTPS Change Could Negatively Impact Your Business

See my post originally published in the Greater Wilmington Business Journal here. Google cares… so you should, too! For a few years, Google has been encouraging website owners to use HTTPS on their websites. They have added HTTPS to their search algorithm as a positive “ranking signal.” This means that they consider HTTPS usage as…

Would You Do Business With You?

See my post originally published on the Wilmington Design Company blog here. Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years. During that time, I worked with a few different ad agencies and design firms. I discovered that each of the firms seemed to share…

Your Customers Are Seeking Simplicity – Don’t Disappoint

See my article originally published in the Greater Wilmington Business Journal here. Leonardo da Vinci coined the famous mantra, “Simplicity is the ultimate sophistication.” The phrase has been a favorite of leaders around the world for years, thanks to its easy application to just about everything under the sun, especially when it comes to business. When…

New Year, New Design: 5 Important Reasons To Update Your Website

See my article originally published on the Wilmington Design Company blog here. The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Years Resolutions for your website. You may know you need a redesign and have been putting it off for months,…

School of Business Hosts International Student Celebration Dinner

see my article originally published in the Business School Newsroom here In conjunction with International Education Week, Wake Forest University School of Business hosted an International Student Celebration dinner  Nov. 15. Students, staff, and faculty gathered in the Magnolia Room in Reynolda Hall to the sounds of festive music and the smell of delicious global…

Wake Forest School of Business Students Spread Cheer at Project Pumpkin

see the post originally published in the Wake Forest University Newsroom here More than 1,000 Winston-Salem children rode in school buses to Wake’s campus, on Wednesday, Oct. 25, ready for an afternoon full of trick-or-treating and laughter at the University’s annual Project Pumpkin event. The theme was “Superheroes vs. Villains,” and oldies tunes blared across…

Tabletop Tradeshow Showcases BEM Talent

view the article originally published in the WFU School of Business Newsroom here The Wake Forest University School of Business requires a rigorous summer internship program for all business and enterprise management (BEM) majors. The annual BEM Tabletop Tradeshow serves as a reminder of how much the students accomplished between semesters. All rising senior BEM…

Peace Corps volunteers make an impact in the Masters of Management program

see the article originally published in the Wake Forest School of Business Newsroom here This year, three Peace Corps volunteers chose to make the Wake Forest Masters in Management program the next step to accomplishing their goals for the future. Cara McGrath and Blair Thompson are both recipients of the Coverdell Fellowship from the Peace…

Pick a Side at Dogwood Hops and Crops

See my post originally published on WFU Style here. Two different doors await eager visitors as they enter Dogwood Hops and Crops on Liberty Street, located two doors down from Crafted – The Art of the Taco, the popular taco joint. A right turn reveals a lively, social setting in a bright room. Young people are crowded around…

Would Don Draper A/B Test?

See my post originally published in the Greater Wilmington business journal for Wilmington Design company here. In the age of digital innovation, marketing experimentation is just one mouse click away. Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measure their effectiveness across a variety of channels. Long gone are…

School of Business graduate programs ‘hit the bricks’ for cancer research

published in the Wake Forest School of Business newsroom here. Graduate teams from the Wake Forest School of Business participated in Hit the Bricks this Thursday, sprinting laps around Hearn Plaza to raise money for cancer research. For the third consecutive year, a School team placed first in the graduate division. Congratulations to the M.S. in…