School of Business Hosts International Student Celebration Dinner

see my article originally published in the Business School Newsroom here In conjunction with International Education Week, Wake Forest University School of Business hosted an International Student Celebration dinner  Nov. 15. Students, staff, and faculty gathered in the Magnolia Room in Reynolda Hall to the sounds of festive music and the smell of delicious global…

Wake Forest School of Business Students Spread Cheer at Project Pumpkin

see the post originally published in the Wake Forest University Newsroom here More than 1,000 Winston-Salem children rode in school buses to Wake’s campus, on Wednesday, Oct. 25, ready for an afternoon full of trick-or-treating and laughter at the University’s annual Project Pumpkin event. The theme was “Superheroes vs. Villains,” and oldies tunes blared across…

Tabletop Tradeshow Showcases BEM Talent

view the article originally published in the WFU School of Business Newsroom here The Wake Forest University School of Business requires a rigorous summer internship program for all business and enterprise management (BEM) majors. The annual BEM Tabletop Tradeshow serves as a reminder of how much the students accomplished between semesters. All rising senior BEM…

Peace Corps volunteers make an impact in the Masters of Management program

see the article originally published in the Wake Forest School of Business Newsroom here This year, three Peace Corps volunteers chose to make the Wake Forest Masters in Management program the next step to accomplishing their goals for the future. Cara McGrath and Blair Thompson are both recipients of the Coverdell Fellowship from the Peace…

Pick a Side at Dogwood Hops and Crops

See my post originally published on WFU Style here. Two different doors await eager visitors as they enter Dogwood Hops and Crops on Liberty Street, located two doors down from Crafted – The Art of the Taco, the popular taco joint. A right turn reveals a lively, social setting in a bright room. Young people are crowded around…

Would Don Draper A/B Test?

See my post originally published in the Greater Wilmington business journal for Wilmington Design company here. In the age of digital innovation, marketing experimentation is just one mouse click away. Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measure their effectiveness across a variety of channels. Long gone are…

School of Business graduate programs ‘hit the bricks’ for cancer research

published in the Wake Forest School of Business newsroom here. Graduate teams from the Wake Forest School of Business participated in Hit the Bricks this Thursday, sprinting laps around Hearn Plaza to raise money for cancer research. For the third consecutive year, a School team placed first in the graduate division. Congratulations to the M.S. in…

Online vs. In-store: Hard Work Makes All The Difference

Originally published in the Greater Wilmington Business Journal here. Twenty-three years ago, the first ecommerce transaction in the history of the internet took place. A site called Netmarket had figured out how to use encryption to sell music CDs. Pizza Hut began selling pizzas online soon afterward. A couple of months later, a Wall Street executive…

STOP! The Simple Lessons Road Signs Teach Us About Branding

Originally published in the Greater Wilmington Business Journal here. Stop. Yield. Do Not Enter. One Way. Road signs are the ultimate example of simplicity in communication. They express their respective messages in the absolute quickest way possible, and their shapes and colors often impart meaning without any text at all. A stop sign, for example,…

School of Business Hosts Lean In Latinas Founder

published here in the Wake Forest School of Business Newsroom as a part of my Public Relations Internship  Wake Forest University School of Business hosted a real-time, virtual session with the founder of Lean in Latinas, Anna Dapelo-Garcia on September 21. A group of students gathered in Farrell Hall to participate in the interactive presentation…

Hardison Building About Page

In my internship with Wilmington Design Company, I wrote and curated content for many client’s web pages. One example of this was the “About” page I wrote for Hardison Building. View it here.

Wilmington Design Company Local Business Audit and Posts

Check out my first blog post about my data-driven research project about Wilmington area businesses in the Greater Wilmington Business Journal here. The post was also published on Wilmington Design Company’s blog here. In addition to gathering all the data for the audit, I also created all the charts to visualize the data.