Poets & Quants Feature

Check out my selection as one of Poets & Quants 2018 Best & Brightest! Katie Dickens Wake Forest University “A passionate storyteller, avid sunshine enthusiast, and lover of food.” Fun fact about yourself: I love to scrapbook the old-fashioned way- cutting out photos, gluing them to pages with hand-written captions and cheesy stickers. Hometown: Raleigh, North Carolina…

4 Types of Emails That I Actually Open and Why

Check out my post originally published on Wilmington Design Company’s blog here. Email marketing has taken a back seat in recent years to newer digital marketing channels such as Facebook, Instagram, LinkedIn & Google. However, marketing and sales teams all around the world are still using email to drive results. In the early days of email…

Farming vs. Hunting | The Future of Sales & Marketing

See my blog post originally published for Wilmington Design Company here We all know someone who has a green thumb. They painstakingly water and fertilize… and, sure enough, their fresh flowers and plants are always greener and make everyone else jealous.  In the same way, in any marketing or sales office, there’s always an employee who…

All Design is User Experience (UX) Design

see my blog post originally published on WilmingtonDesignCo.com here Imagine walking into your favorite restaurant. You’re greeted with a friendly smile and led to your favorite table in the corner. The kind waitstaff brings you a delectable meal fresh from the kitchen. Can you attribute your happiness to a specific person in that restaurant? Is…

Wake Forest career fair offers students and recruiters the chance to connect

see my piece originally published in the Wake Forest School of Business Newsroom here. Representatives from 56 organizations from around the country gathered in Benson University Center to recruit for internship and full-time positions at the Wake Forest University Career Fair. The biannual career fair is open to both undergraduate and graduate students at Wake…

Marketing to the Short Attention-Span

See my post originally published on Wilmington Design Company’s blog here. We’re easily distracted these days. According to a recent study the average person picks up their phone more than 150 times a day with over 2,600 touch interactions. Holding attention in the digital world is difficult. In fact, it’s gotten so bad that our…

New Year, New Design: 5 Important Reasons To Update Your Website

See my post originally published on Wilmington Design Company’s website here. The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Years Resolutions for your website. You may know you need a redesign and have been putting it off for months, or…

Google HTTPS Change Could Negatively Impact Your Business

See my post originally published in the Greater Wilmington Business Journal here. Google cares… so you should, too! For a few years, Google has been encouraging website owners to use HTTPS on their websites. They have added HTTPS to their search algorithm as a positive “ranking signal.” This means that they consider HTTPS usage as…

Would You Do Business With You?

See my post originally published on the Wilmington Design Company blog here. Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years. During that time, I worked with a few different ad agencies and design firms. I discovered that each of the firms seemed to share…

Your Customers Are Seeking Simplicity – Don’t Disappoint

See my article originally published in the Greater Wilmington Business Journal here. Leonardo da Vinci coined the famous mantra, “Simplicity is the ultimate sophistication.” The phrase has been a favorite of leaders around the world for years, thanks to its easy application to just about everything under the sun, especially when it comes to business. When…

New Year, New Design: 5 Important Reasons To Update Your Website

See my article originally published on the Wilmington Design Company blog here. The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Years Resolutions for your website. You may know you need a redesign and have been putting it off for months,…